Social Media Activism: Understanding User Interface/User Experience design in Social Media
Gordon, Nia T.
Savannah, Georgia: Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design
Savannah College of Art and Design -- Department of Graphic Design
Works cited: pages 43-45.
"The purpose of this investigation is to inform the design community of how powerful user interface and user experience design of social media can be to create action from its users. User interface and user experience design use strategies of persuasive design that make for better experience, more emotional and impactful connections with intended audiences. User interface and user experience design of social media can bring its users together to help fight social issues through these social networks. This thesis will seek to increase awareness of social media activism–particularly against social issues like police brutality in the United States–and evaluate the strengths and weaknesses of both the user interface and user experience design in Twitter, Facebook and Instagram, three popular social media outlets. Through evaluating these social media outlets, one may accept how powerful user interface and user experience design of social media can be used as a tool for increasing participatory action in activism."
Keywords: user experience design, user interface design, persuasive design, graphic design, social media, social media activism
CHAIR: Betgevargiz, Sharokin
PDF : 45 pages
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