A Service-Dominant Logical Case for the Repositioning of Money

Parker, John Gray

Savannah, Georgia: Savannah College of Art and Design

2019-08

Thesis (M.F.A.) -- Service Design

Savannah College of Art and Design -- Department of Service Design

Bibliographical references: pages 34-36

"Money, though generally physical in nature from a historical perspective, can be an abstract concept. This thesis examines the nature of money as a service through the comparative analysis of the fields of service marketing, management and design, public policy design, and economics. Additionally, it seeks to understand monetary policy from the perspective service-dominant logic, and argues for the increased application of service-dominant logic and public service dominant logic to public policy and monetary theory. Lastly, it presents an extension and update to the service ecosystem tool for service analysis and design."

Keywords: service-dominant logic, public service-dominant logic, money, monetary policy, service ecosystem, reserve currency, service design, service marketing

CHAIR: Viladas, Xenia

Manhaes, Mauricio

Bowerman, James P.

English

Service Design

Text

PDF : 36 pages

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