Title: |
A Service-Dominant Logical Case for the Repositioning of Money |
Creator: |
Parker, John Gray |
Publisher: |
Savannah, Georgia: Savannah College of Art and Design |
Date: |
2019-08 |
Subject: |
Thesis (M.F.A.) -- Service Design Savannah College of Art and Design -- Department of Service Design |
Description: |
Bibliographical references: pages 34-36 |
Abstract: |
"Money, though generally physical in nature from a historical perspective, can be an abstract concept. This thesis examines the nature of money as a service through the comparative analysis of the fields of service marketing, management and design, public policy design, and economics. Additionally, it seeks to understand monetary policy from the perspective service-dominant logic, and argues for the increased application of service-dominant logic and public service dominant logic to public policy and monetary theory. Lastly, it presents an extension and update to the service ecosystem tool for service analysis and design." Keywords: service-dominant logic, public service-dominant logic, money, monetary policy, service ecosystem, reserve currency, service design, service marketing |
Contributor: |
CHAIR: Viladas, Xenia Manhaes, Mauricio Bowerman, James P. |
Language: |
English |
Source: |
Service Design |
Type: |
Text |
Format: |
PDF : 36 pages |
Rights: |
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law. |