A Medium Independent Model of Typography

Forbes, Rhett A.

Savannah, Georgia: Savannah College of Art and Design (eLearning)

2015-08

Thesis (M.F.A.) -- Graphic Design

Savannah College of Art and Design -- Department of Graphic Design

Includes bibliographical references (pages 90-93).

"The exponential growth of digital media has resulted in the convergence of different technologies and disciplines leading to more forms of media and the expansion or hybridization of media forms. Convergence continues to create new pathways and opportunities changing the way we define and practice typography. Today, typography is multidisciplinary; it is no longer just a practice of graphic design, but a field in itself. Typography is currently taught as a set of print based rules and remains closely associated with the history, development, and processes of print. Typographic methodologies—principles, practices, procedures, and rules—do not address the aspects, limitations, or possibilities of emergent media. In consequence, it is further distancing designers from transitioning to emergent mediums. Print and digital standards differ, but the methodologies are rooted in the same foundation; excluding or emphasizing one or the other is not helpful to the evolution of typographic practice. This research argues that a medium independent model for typographic instruction is critical to the evolution of typographic practice."

Keywords: typography, education, digital, new media, convergence

CHAIR: Abadie-Mendia, Trudy

Armstrong, Bethany

Hemstad, Rebecca

English

Graphic Design

Text

PDF (93 pages)

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