Unveiling the Ideology Behind a Message Through Information Design
Savannah, Ga. : Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design
Savannah College of Art and Design -- Department of Graphic Design
Includes bibliographical references (p.32-33).
Edward Bernays, one of the Public Relations theorists, promoted the idea of controlling the public by understanding the mechanism and motives of the group mind. In one of his wellknown works, “The Freedom of Torches,” one can clearly see how the strategy of this theory, Public Relations, manipulated the public’s perceptions of the issue of women smoking at the time (The Century of the Self, Part One: The Happiness Machines). Since then, such strategies have been broadly used in both cigarette advertising and anti-smoking campaigns. It is clear that the messages on both sides of the tobacco war consist of distorted relationships among visual and verbal elements. Richard Saul Wurman said, “Public means that the simple basic questions in the minds of the American people are easily, readily, and clearly answerable. It is our right to question and get answers” (Understanding Numbers, Understanding USA). While the audience is receiving these skewed messages from both sides of the tobacco war, how many have questioned the biases of the groups sending these messages? My thesis will show how the strategy and approaches of information design can help audiences discover the hidden ideology of these messages.
CHAIR: Arntsen, Rhonda
PDF : 33 p. : ill.
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