Advertisement -- Welch's: "Join the 'Welch' Fraternity."

1912-02-08

Periodicals -- Illustrations.

Advertising, Magazine -- United States -- History.

Half page advertisement for the Welch Grape Juice Company, Westfield, NY.

In 1869, American physician and dentist, Thomas Bramwell Welch developed the method of pasteurizing grape juice to halt fermentation. Thus he was able to produce a non-alcoholic wine to be used for church services in his hometown of Vineland, New Jersey. His son, Charles E. Welch, who was also a dentist, eventually gave up his practice to promote grape juice. In 1893 he founded Welch's Grape Juice Company at Westfield, New York. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, and listed on the National Register of Historic Places in 1983.

Volume 59, number 1528, page 318.

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Life, New York, NY: Life, 1883-1936

Image

Illustration

9 1/2 x 11 inches

Print on paper

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