Advertisement -- Pall Mall Famous Cigarettes: "At Home or Abroad."

1912-02-08

Periodicals -- Illustrations.

Advertising, Magazine -- United States -- History.

Full page advertisement for Pall Mall Famous Cigarettes, a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina.

Named after Pall Mall, a well-known street in London, the Pall Mall brand was introduced in 1899 by the Butler & Butler Company in an attempt to cater to the upper class with the first "premium" cigarette. Pall Mall was acquired by American Tobacco in 1907. The new owners used the premium brand to test innovations in cigarette design, such as the "king-size" and a new way of stuffing tobacco that supposedly made cigarettes easier on the throat. The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per aspera ad Astra" or "Through [the] thorns to the stars." There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.

Volume 59, number 1528, page 328 (back cover).

Scholars wishing to cite this item should include item title, volume and issue, Life, New York, N.Y: Life, date, Jen Library Archives and Special Collections periodical collection, the Savannah College of Art and Design, and the item's url.

Life, New York, NY: Life, 1883-1936

Image

Illustration

9 1/2 x 11 inches

Print on paper

Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.