Visualizing Revitalization: Marketing Preservation Revolving Fund Properties through Documentation and Rendering
Wilhelm, Margret G.
Savannah, Ga. : Savannah College of Art and Design
Thesis (M.F.A.) -- Historic Preservation
Savannah College of Art and Design -- Department of Historic Preservation
Includes bibliographical references (p.99-103).
Preservation revolving funds are widely accepted as effective tools used to save endangered properties and encourage the revitalization of deteriorating historic neighborhoods. This thesis focuses on how visual tools can be utilized to market revolving fund properties and provides recommendations for the creation of measured drawings that can be easily manipulated for use in promotional materials. Past and current marketing techniques were analyzed in order to develop three distinct strategies, addressing the varying needs of revolving funds. Through the creation of measured drawings and renderings of a revolving fund property located in Savannah, Georgia, this thesis demonstrates the application and potential impact of each strategy. Measured drawings can be used in the rehabilitation and future maintenance of the property, while architectural renderings can be used to depict the building’s potential. The combination of both types of drawings makes the property more marketable, both as a realistic rehabilitation project and a component of a greater neighborhood revitalization initiative.
CHAIR: Pinkerton, Connie
PDF : 124 p. : ill
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