The Simple Question: Marketing Strategy Changes With the Introduction of Social Media
eLearning / Savannah, Ga. : Savannah College of Art and Design
Thesis (M.A.) -- Arts Administration
Savannah College of Art and Design -- Department of Arts Administration
Includes bibliographical references (p.52-55).
This thesis focuses on media types commonly used by arts and cultural non-profits and audience acceptance of those media. It centers on marketing practices for marketing programs and events. The aim of this thesis is to study the preferred media types of patrons and present strategies of differing marketing plans which make best use of organizational resources and reach audiences.
CHAIR: Kelsey, Patrick
PDF : 55 p. : ill
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