Creating a Transmedia Narrative for Non-profit
Lewis, Khambrel Jamal
Savannah, Ga. : Savannah College of Art and Design
Thesis (M.F.A.) -- Motion Media Design
Savannah College of Art and Design -- Department of Motion Media Design
Includes bibliographical references (p.23).
Includes the video "Lend Your Wind".
Storytelling is a unique and memorable form of communication designed to inform and entertain its audience. The process of storytelling has evolved over time, becoming more entertaining and informative to adapt to the developing intellect of its audience. Media plays a crucial role in storytelling, controlling the manner in which the content is received and perceived. And, like storytelling, media has also adapted to suit the needs of its audience. In today’s technological society, individuals are often tasked to use multiple media to hunt and gather information. Keeping storytelling and the current media landscape in mind, I set out to create a non-profit wind energy campaign designed to convey its message across multiple platforms.
The campaign, Lend your Wind, informed individuals of the harmful effects of carbon fuels and the ways that wind energy could help reduce those problems. The Lend your Wind campaign was established on my research of Transmedia Storytelling, which is the distribution of a narrative or message across multiple media platforms. Studying Transmedia and mimicking its model helped me create an effective campaign that surrounded a mass audience with a single message.
CHAIR: Yong, Wong K.
TOPIC CONSULTANT: Gladman, James
EDITOR: Betancourt, Michael
Motion Media Design
Text, Animated Film Short
PDF : 23 p. : ill; WMV
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