Advertisement -- Gillette Safety Razor.

1912-01-25

Periodicals -- Illustrations.

Advertising, Magazine -- United States -- History.

Half page advertisement for the Gillette Safety Razor, Combination Set No. 00.

The original Gillette Company was founded by King Camp Gillette (January 5, 1855 – July 9, 1932) as the American Safety Razor Company on September 28, 1901. He changed the company's name to Gillette Safety Razor Company in July 1902. Although several models of safety razor were already in existence, Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. Gillette is widely credited with inventing the “razor and blades” business model, where razors are sold cheaply to increase the market for blades, but in actuality he adopted this model after his competitors. Currently a brand of Procter & Gamble, Gillette continues to produce safety razors as well as other personal care products.

Volume 59, number 1526, page 235.

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Life, New York, NY: Life, 1883-1936

Image

Illustration

9 1/2 x 11 inches

Print on paper

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