English

23andme.com: Defining Healthy Forms of Tribalism in the United States

Title:	23andme.com: Defining Healthy Forms of Tribalism in the United States
Creator:	Sussingham, Philip
Publisher:	Savannah, Georgia: Savannah College of Art and Design
Date:	2018-05
Subject:	Thesis (M.F.A.) -- Advertising Savannah College of Art and Design -- Department of Advertising
Description:	Bibliography: page 30
Abstract:	"This thesis explores white nationalist ideology when challenged with DNA test results revealing diversity in ethnic ancestry, and how 23andme.com can further challenge racist ideology and drive individuals away from hate groups. Understanding tribalism and its context within contemporary culture in the United States and how one can fall into a thought process aligning with white nationalist principles. The paper seeks to find how 23andme.com can engage white nationalists and steer them away from racist thinking through their experiential product." DNA tests, genetics, white nationalism, ancestry, tribalism
Contributor:	CHAIR: Addona, Mark Sullivan, Luke Longstreet DeLashmet, Clark
Language:	English
Source:	Advertising
Type:	Text
Format:	PDF : 30 pages, color illustrations
Rights:	Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.