Toys, Women, and Jobs

Rmih, James Alexander

Savannah, Georgia: Savannah College of Art and Design

2018-05

Thesis (M.F.A.) -- Advertising

Savannah College of Art and Design -- Department of Advertising

Bibliography: pages 36-37

"This paper will analyze toys and explore whether there is a link between toys and jobs. The aim of this thesis is to discover if the toys women play with as young girls shaped their occupational choices later in life. The first step in the research was to understand toys and their cognitive importance, and whether segmenting children’s toys into stereotypical categories is a result of biology or society, and if so, are toy manufacturers reflecting society or changing it through their ad campaigns? Additionally, is there anything the toy industry can do to create social change for the better? The research supports the working hypotheses, that toys play a role in women’s future occupational choices. However, strong evidence suggests that biological factors do play an important role in why girls choose certain toys. Environmental factors, such as society, parents, and school, do play a big role in toy choices as well. Thus, by limiting girl toys only to nurture skills discourages them from pursuing careers in technology, science, and engineering. Therefore, it’s best to foster an environment where all toys are available for both genders."

Keywords: women, jobs, toys, careers, Linkedin, mattel

CHAIR: Sullivan, Luke Longstreet

Bazil, Mark Alan

Delashmet, Clark

English

Advertising

Text

PDF : 37 pages, color illustrations

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