Warm vs. Cool: A Study of Subconscious Response to Bright Colors in Fashion Design
Savannah, Georgia: Savannah College of Art and Design (Atlanta)
Thesis (M.F.A.) -- Fashion
Savannah College of Art and Design -- Department of Fashion
Bibliography: pages 47-49
"The use of different colors on clothing is received through the inner subconscious in many different ways. Each color has some representation or symbol associated with it. Every color has its wavelength, which affects human mood and behavior. They can also have a direct effect on our emotions. If the color doesn't appeal to the person, since each color has its meaning, this can induce different response depending on how it's used. It is crucial to select the right combinations of colors to get the desired effect from the viewer. This thesis aims to find out which combination of both warm and cool colors captivates the subconscious mind the most. I want to find out if the use or either bright warm or cool colors could make a difference on whether it attracts the viewer on a subconscious level. I would also like to find out if the placement of these colors on a garment also play a part in how the viewer processes the visual stimuli."
Keywords: color, design, saturation, hue, warm, cool, behavior, emotion, subconscious, psychology
CHAIR: Verma, Rahul
PDF : 49 pages, color illustration
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