Web-Based Research Methodology for Small Design Firms and Independent Design Contractors
Prom, Rosa Ramos
Savannah, Ga. : Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design
Savannah College of Art and Design -- Department of Graphic Design
Includes bibliographical references (p.29-31).
Included animated demo for "Plot".
Research is fundamental in graphic design. Designers today use a variety of research methods to understand the needs and aspirations of users to strengthen their work. Whether it is conducted with a set of self-‐imposed rules or a time-‐tested methodology, research is a process of enquiry that stimulates new ways of thinking. In contemporary design, the use of ethnographic research techniques is crucial. Ethnographic research techniques help designers collect and analyze data in order to observe and understand how people live their lives. Design consultancies such as IDEO and frog have incorporated ethnographic research techniques into their design processes and are using them as a means to produce designs that serve and fulfill people’s needs. In spite of the instrumental data that ethnographic research tactics provide, small design firms as well as independent designers have not embraced the advantages of these techniques. Some of the challenges that smaller design firms and independent design contractors usually face are the increased cost and time that data collection presents. This thesis explores the use of alternative ethnographic research techniques that use remote, online communication to collect data in a cost-‐effective way. It also educates members of the design community on how to elicit the appropriate responses to questions in data collection that can later be used to produce designs that serve and fulfill people’s needs and expectations.
CHAIR: DiGioia, Joseph
PDF : 40 p. : ill; WMV
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