23andme.com: Defining Healthy Forms of Tribalism in the United States
Savannah, Georgia: Savannah College of Art and Design
Thesis (M.F.A.) -- Advertising
Savannah College of Art and Design -- Department of Advertising
Bibliography: page 30
"This thesis explores white nationalist ideology when challenged with DNA test results revealing diversity in ethnic ancestry, and how 23andme.com can further challenge racist ideology and drive individuals away from hate groups. Understanding tribalism and its context within contemporary culture in the United States and how one can fall into a thought process aligning with white nationalist principles. The paper seeks to find how 23andme.com can engage white nationalists and steer them away from racist thinking through their experiential product."
DNA tests, genetics, white nationalism, ancestry, tribalism
CHAIR: Addona, Mark
Sullivan, Luke Longstreet
PDF : 30 pages, color illustrations
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