When Working Stops Working: The Role of the Designer’s Humanity in the Push for Purposeful Work
Savannah, Georgia: Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design and Visual Experience
Savannah College of Art and Design -- Department of Graphic Design
Works cited: pages 66-67
Bibliography: pages 68-70
"Work is fundamental in life and is often a way in which people make sense of their place in the world. It shapes and defines identity, with the power to give value and purpose to the individual and to the organization. As an activity in which the majority of visual designers devote substantial time, it is imperative that we consciously contemplate our roles and contribution in the ever-changing and demanding workplace. Visual designers must be humanistic and visionary in approach yet grounded in the realities of today’s societal expectations and needs. Through contextually and conceptually-aware methodology, visual designers have the ability to proactively contribute not just visual output, but valuable front-end process input as well. Therefore, this thesis is committed to empowering visual designers to recognize their potential and advocate for an expanded role in the workplace as they strive to make an impact in the pursuit of purposeful work."
Keywords: visual design, purposeful, intrinsic motivation, workplace, humanistic, creativity, proactivity, productivity, research methodology
CHAIR: DiGioia, Joseph
Davis, Mary Lou
PDF : 70 pages, color illustrations
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