Visualization and Communication Methods for Complex Service Systems
Savannah, Georgia: Savannah College of Art and Design
Thesis (M.F.A.) -- Service Design
Savannah College of Art and Design -- Department of Service Design
Bibliographical references: pages 80-85
"In the transformational period from the industrial economy to the era of information technology, companies that used to pursue the low price and high quality are losing the strength. The Service Dominant Logic with its holistic view of the service systems provides opportunities to deliver meaningful innovation. But due to the complex and dynamic nature of service systems, it is hard to examine and communicate with the stakeholders. Although the researchers have been making efforts to depict service systems, more visualization methods could be used for this emerging field. This study analyzes multiple service system mapping methods from the service design field and multi-disciplinary fields. The generated insights from the research are depicted into charts and low-fidelity prototypes, to demonstrate the potential opportunities. The goal of this study is to encourage communication among the co-creators through interactive solutions. The outcomes would help provide applicable suggestions for a further development of the same topic."
Keywords: service design, service-dominant logic, service system, service ecosystem, service system visualization, service innovation
CHAIR: Viladas, Xenia
PDF : 100 pages, illustrations, charts
Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.