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Includes bibliographical references (p.189-199).
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Includes bibliographical references (p.55).
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*Winner, Thesis Proposal Award
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The focus of this thesis is the American luxury goods buyer, and their openness toward a new luxury brand, Shang Xia, created by the French fashion house Hermés, operating from the Peoples' Republic of China. It covers the state of the luxury lifestyle sector in both China and the United States, and their interwoven evolution. This paper also profiles the brand’s American target markets, both primary and secondary, with information drawn from a primary research survey and interviews, and secondary research from books and articles. These findings come together to provide the background support sufficient to develop a comprehensive 15-piece Integrated Marketing Communication plan for Shang Xia North America - the culminating point.
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Includes bibliographical references (p. 159-161).
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Includes bibliographical references (pages 90-93).
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This thesis examines the play selection process for creating a theatre season and applies the methodology of multiple attribute decision making matrices in order to balance the need for artistic expression and patronage. Systems for theatre season planning are not taught and theatre administrators are left to create their own or navigate the process uniquely each year. In order to identify common participants in the theatre season selection process, ascertain approaches that are often employed, and enumerate factors that are considered when choosing a season, a random sample (n=200) was selected from a list of 504 nonprofit theatres in the US. Respondents included artistic directors, technical directors, costuming supervisors and marketing directors. Survey results showed that the decision makers and processes for season planning vary greatly from company to company. Data revealed that many factors drive this decision making process, which include, but are not limited to, a responsibility to a mission statement, regional interests, or a commitment to producing new works. The analysis of the data culminated in the application of a multiple attribute decision making matrix, or multi-attribute evaluation. Using this customizable tool, criteria for a successful season can be weighted and applied mathematically to each possible work being considered for production in order to create a ranking of options for a well-balanced season. This method can be used by committees as well as individuals and can assist in creating a theatre season that encourages an approach of values based patron support.
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Works cited: pages 90-91
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This thesis proposes the applicability and creative potential of staging William Shakespeare’s A Midsummer Night’s Dream in a steampunk world. In achieving the staging of an original and thought-provoking steampunk environment for the production, emphasis was placed on historical research, as well as thorough script and character analysis. The concept is further elaborated on in costumed character renderings as well as the pre-production planning required for a professional theatrical costume shop.
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Works cited: page 68-71
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Following the devastation caused by Hurricane Katrina in 2005, New Orleans, Louisiana began the process of rebuilding, both culturally and economically. Artists from multiple backgrounds came together in the aftermath of Katrina to form grassroots art organizations that maintained a definite objective to redevelop the economy through the production, distribution, and sale of art and music. The mass production of artwork from local artists and subsequent exhibitions that emerged during the rebuilding process highlights the critical need to connect artistic development to economic planning within communities. Research supports that promoting the development of cultural activities in communities aids in generating tax revenue, providing jobs, and attracting investments.
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Bibliography: pages 87-89
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Includes bibliographical references (p.14).
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Works cited: pages 42-43
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Includes bibliographical references
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Includes bibliographical references (p.18-19).
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This thesis project draws upon the need for a definition of a global identity. It goes hand in hand with the current economic, sociopolitical decomposition of the world’s state. In an effort to strengthen it, the project also serves as a reminder of the many types of people that comprise the American nation, the values on which it was founded, and a new perspective of the role of the individual among 7,000,000,000.
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Bibliography: pages 112-113
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Bibliography: pages 35-38
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This study intends to improve the livelihood of the elderly through architecture and the built environment. In studying the changes that occur in the human mind throughout the aging process, along with increasing physical limitations and how one’s immediate surroundings affect this process, this study will contrive an improved method of design for residential communities to help alleviate some of the difficulties burdening the aging population in this country.
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In developing a community, it is crucial to create a place that is aware of its natural landscape and can support and encourage its inhabitants “to achieve wise use of the land and water resources… giving full consideration to ecological, cultural, historic, and aesthetic values, as well as the needs for a compatible economic development”. The implementation of thoughtful design, advanced building technologies, and the ability to interact with the surrounding environment, without significant impact, should be the minimal standard for development. More specifically, the challenge of creating principles toward a prototypical solution for a sustainable, permanent, and mixed-use living community while trying to manage the ever-increasing population in a sensitive and limited environment remains unchanged. The inherent need to better understand the coastal environment, as well as how to incorporate better building practices and standards continues. The outcome of this project will produce a new archetype for a sustainable, permanent mixed-use living complex in Charleston, South Carolina. It will provide a precedent for the field of architecture in mixed-use living developments along the coast, resulting in an improved sense of place - a model of sustainable, urban living for the future of its coastal inhabitants.
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Includes bibliographical references (pages 85-87)
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Bibliography: pages 162-163
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Includes bibliographical references (pages 86-87)
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