World-building is an essential part of the storytelling process. When creators ignore the context in which their story takes place, that story will fall flat and distance readers from its world. By using creativity to build unique cultures, languages, and visual histories, creators will both immerse and involve readers in their story and its world. J. R. R. Tolkien used these principles to create an entire mythology and the stories that were born from it. Today, his stories are still the most well-known examples of world-building in fantasy literature. Other examples in literature, entertainment, and comics have built on his example and built new worlds for their new stories. Through world-building, creators should seek not only to fully understand their own story, but also life itself.