The Use of Search Engines and Their Effect on Creativity in Visual Communication
Savannah, Georgia: Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design
Savannah College of Art and Design -- Department of Graphic Design
Works cited: pages 60-63
"The widespread use of the Internet in the Information Age has changed the way visual communicators approach design research and problem solving. Inexperienced visual communicators are often tempted to solely use search engines such as Google to conduct research and find visual inspiration, however the use of search engines brings a whole new set of problems for its users. Research shows that the Internet can affect the way users’ brains function; the skimming and scanning of online content distracts users from completing tasks and thinking creatively. The role of visual communicators is changing due to the popularity of easy-to-use design templates made available through the Internet. The use of templates, specifically in web design, allows anyone to be a designer, diminishing the need for skilled visual communicators. The Internet has also changed the way visual communicators approach problem solving. Design problems are often so complex that they cannot be solved by the generic solutions provided by a Google search or an applied template. Computers follow a specific set of rules; they are unable to create content that’s completely original, creative, or innovative. By taking a human-centered approach to design and utilizing the skills humans possess that artificial intelligence lack, visual communicators can better understand and work toward being more creative without relying solely on search engines."
Keywords: visual communication, creativity, search engine, Internet, algorithm, innovation, problem solving, templates
CHAIR: Fox, Jason
PDF : 63 pages, illustrations
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