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Eco Labeling: Constructing Visual Messages to Motivate Respect and Care About Environment on the Personal Level

Title:	Eco Labeling: Constructing Visual Messages to Motivate Respect and Care About Environment on the Personal Level
Creator:	Sudeykina, Svetlana
Publisher:	Savannah, Ga. : Savannah College of Art and Design
Date:	2011-06
Subject:	Thesis (M.F.A.) -- Graphic Design Savannah College of Art and Design -- Department of Graphic Design
Description:	Includes bibliographical references (p.37).
Abstract:	This thesis examines the failure of the current labeling systems to effectively inform consumers of the pro-environmental qualities and post-consumer utilization options of products. The research discusses the shortcomings of measures historically and currently taken by the government, business and social activists to resolve labeling issues. To alleviate the problem the thesis proposes a wiki-style information tool that will provide consumers with a clear graphic summary of eco-qualities of products on-the-go. Such tool will clarify the meaning of pro-environmental labels and guide consumer decisions in stores as well as at the utilization stage. The system‟s front end will be realized through a Smartphone app.
Contributor:	CHAIR: Boylston, Scott Belic, Zoran Nemanic, Todd
Language:	English
Source:	Graphic Design
Type:	Text
Format:	PDF : 49 p. : ill
Rights:	Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.

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Eco Labeling: Constructing Visual Messages to Motivate Respect and Care About Environment on the Personal Level

Title:	Eco Labeling: Constructing Visual Messages to Motivate Respect and Care About Environment on the Personal Level
Creator:	Sudeykina, Svetlana
Publisher:	Savannah, Ga. : Savannah College of Art and Design
Date:	2011-06
Subject:	Thesis (M.F.A.) -- Graphic Design Savannah College of Art and Design -- Department of Graphic Design
Description:	Includes bibliographical references (p.37).
Abstract:	This thesis examines the failure of the current labeling systems to effectively inform consumers of the pro-environmental qualities and post-consumer utilization options of products. The research discusses the shortcomings of measures historically and currently taken by the government, business and social activists to resolve labeling issues. To alleviate the problem the thesis proposes a wiki-style information tool that will provide consumers with a clear graphic summary of eco-qualities of products on-the-go. Such tool will clarify the meaning of pro-environmental labels and guide consumer decisions in stores as well as at the utilization stage. The system‟s front end will be realized through a Smartphone app.
Contributor:	CHAIR: Boylston, Scott Belic, Zoran Nemanic, Todd
Language:	English
Source:	Graphic Design
Type:	Text
Format:	PDF : 49 p. : ill
Rights:	Copyright is retained by the authors or artists of items in this collection, or their descendants, as stipulated by United States copyright law.