Eco Labeling: Constructing Visual Messages to Motivate Respect and Care About Environment on the Personal Level
Savannah, Ga. : Savannah College of Art and Design
Thesis (M.F.A.) -- Graphic Design
Savannah College of Art and Design -- Department of Graphic Design
Includes bibliographical references (p.37).
This thesis examines the failure of the current labeling systems to effectively inform consumers of the pro-environmental qualities and post-consumer utilization options of products. The research discusses the shortcomings of measures historically and currently taken by the government, business and social activists to resolve labeling issues. To alleviate the problem the thesis proposes a wiki-style information tool that will provide consumers with a clear graphic summary of eco-qualities of products on-the-go. Such tool will clarify the meaning of pro-environmental labels and guide consumer decisions in stores as well as at the utilization stage. The system‟s front end will be realized through a Smartphone app.
CHAIR: Boylston, Scott
PDF : 49 p. : ill
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