The goal of this thesis is to recognize and define a burgeoning form of typographic communication that this paper calls “New Experiential Typography.” Beginning with a survey of the scientific and philosophical attributes that define how one literally ‘experiences’ typography, this thesis moves on to trace the historical, cultural, and technical trajectory of its evolution, and how that evolution contributed to the development of New Experiential Typography as a relevant, but as-yet-undefined movement. Explored in subsequent sections are ideas concerning what defines New Experiential Typography, what drives it, and its importance to designers, artists, and visual comminucators of all varieties. The thesis concludes with a close look at specific examples of New Experiential Typography. These examples showcase the works of Camille Utterback, Stefan Sagmeister, and Oded Ezer, as well as the diverse communicative potential and experiential power of this method of typographic communication.
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